Connect with us

Gain Visibility into Cross Channel Customer Contacts

"Enkata’s analytics turn complex, granular, disparate data into actionable data for front lines and analysts alike."
Dir, Business Intelligence, Leading Heath Insurance Company

Cross Channel Analytics

Link customer contacts and gain visibility across all customer touch points.
Discover weak links in your service to improve the customer experience.
Identify opportunities for increased self service.
Cross channel analytics from Enkata let you map the entire customer contact sequence.
Enkata’s Cross Channel analysis solution visually displays the customer experience across multiple self-service and live assistance channels. Customer paths for a single set of transactions can be displayed for use in developing a coaching plan for individual CSRs. Aggregated data can be displayed to analyze most trafficked paths or deviations.

Enkata’s Cross Channel Analytics monitors customer contacts across every channel with a common set of contact reasons so you can analyze channel preferences, compare channel resolution rates, and proactively discover weak links in your customer experience. 

Enkata business intelligence dashboard gives you the visibility you need to improve self-service rates, increase customer satisfaction, and provide a consistent customer experience.

Drive up self-service resolution rates. Identify opportunities to increase resolution rates in self-service channels and avoid subsequent costly agent contacts.
Improve the customer experience. Map the entire customer contact sequence from agent-handled calls, IVR, website, email, chat, SMS, retail and kiosks to identify the causes of low CSAT scores. Track and improve First Contact Resolution (cross-channel) to deliver a "one and done" experience across any channel.
Increase customer engagement. Understand how different customer segments interact with different channels by contact type to determine the optimal service offering for each type of customer.

Only Enkata provides the deep cross channel analytics across multiple channels required to quickly gain insights and get at the root cause of issues. Self-service and live assistance channels. Not just a reporting tool. Not simply a business intelligence dashboard that consolidates disparate data. Enkata includes an analytics workbench that helps answer the 'what' questions, but more importantly, the why questions. Unlike other solutions, this is possible because Enkata captures detailed data on 100 percent of contacts across all customer channels.