Enkata Receives Customer Inter@ction Solutions Magazine’s Product of the Year Award for 2005

Enkata 5 Honored for Outstanding Innovation; Fast Return on Investment

Enkata, a leading provider of Operational Performance Management (OPM) solutions, today announced that Technology Marketing Corporation’s (TMC®) Customer Inter@ction Solutions® magazine, a leading publication in the CRM, call center and teleservices industries since 1982, has selected Enkata 5 for a 2005 Product of the Year Award. The Product of the Year Award winners for 2005 will be featured in the January and February 2006 issues of the magazine.

Released in February 2005, Enkata 5 is a powerful OPM platform that provides an integrated view of the entire end-to-end customer lifecycle, enabling organizations to identify the root causes of costly operational failures that lead to high contact volumes, dissatisfaction and churn, as well as take corrective action to improve overall service and cost effectiveness. Focusing on businesses with large, complex service operations in industries such as health insurance, telecommunications and financial services, Enkata’s out-of-the-box applications with pre-built industry-specific data models and performance metrics are available on demand. Unlike traditional business intelligence solutions, this enables users to get up and running quickly, resulting in fast time to value and a low total cost of ownership.

“Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements,” said Nadji Tehrani, executive group publisher and editor-in-chief, Customer Inter@ction Solutions. “Enkata has demonstrated to the editors of Customer Inter@ction Solutions that the company has gone the extra mile with Enkata 5, proving that it is possible to reduce costs while simultaneously increasing customer loyalty.”

“With Enkata 5, we wanted to address some key issues faced by contact center and operations managers alike,” said Ron Hildebrandt, president and co-founder, Enkata. “The integration of our three suites – Enkata Contact Performance, Enkata Back Office Performance and Enkata Voice of the Customer – into one integrated solution was designed specifically for organizations seeking to better align their back-office operations with their contact centers to reduce costs, while keeping customer satisfaction a top priority.”

About TMC

Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation publishes Customer Inter@ction Solutions and INTERNET TELEPHONY magazines, Web portal TMCnet.com and the online publications SIP, Speech-World, VoIP Developer, WiFi Telephony, WiMAX, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, VoIP Developer Conference and Global Call Center Outsourcing Summit. TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. Visit www.tmcnet.com for details.

About Enkata

Based in San Mateo, Calif., Enkata is a leading provider of Operational Performance Management solutions for businesses with large service organizations. Offered on demand, Enkata delivers the only industry-specific solutions available that analyze both front and back-office customer lifecycle data and provides actionable information needed to reduce costs while simultaneously increasing customer loyalty. Today, leading companies in health insurance, telecommunications and financial services rely on Enkata to achieve operational excellence. For more information, visit www.enkata.com or call (650) 227-6500.