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Enkata’s Cloud-Based Customer Experience Analytics Suite Receives Innovation Award

Fortune 500 Companies Move Analytics to the Cloud to Reveal Customer Journey Insights

Redwood City, CA (December 7, 2011) — Enkata announced today that TMC, a global, integrated media company, has named its Customer Interaction Cloud suite as a 2011 TMC Labs Innovation Award winner presented by Customer Interaction Solutions magazine.

“This award reinforces our commitment to delivering innovative analytics solutions in the cloud,” said David Stamm, president and CEO of Enkata. “With the combination of our customer experience analytics and Software as a Service model, Enkata’s Customer Interaction Cloud suite analyzes every customer transaction across multiple channels and over time.  Companies gain insights into customer intent as well as operational effectiveness.”

Enkata’s Customer Interaction Cloud Suite is comprised of analytics-powered applications that combine best-practice metrics, personalized dashboards, decision analytics and integrated workflow to improve the effectiveness of contact and claim centers. Fortune 500 companies choose Enkata to maximize the value of every customer interaction, deliver better service, control costs, and generate revenue.

“Congratulations to Enkata for being selected as a winner of a 2011 TMC Labs Innovation Award. Enkata is recognized for developing a unique capability and innovative solution,” said Tom Keating, CTO and TMC Labs Editorial Director. “I look forward to seeing other innovative solutions from Enkata as they continue to contribute to the future of the CRM and call center marketplace.”

The TMC Labs Innovation Award honors products that display innovation, unique features, and significant contributions toward improving communications technology.  The TMC Labs Innovation Award is granted to those companies demonstrating ground-breaking contributions to the industry.

The TMC Labs 2011 Innovation Award highlights was published in the September and October 2011 issues of Customer Interaction Solutions magazine.

About Enkata
Enkata is a leader and innovator in cloud-based customer experience analytics. Our solutions give customer-centric companies visibility into the entire customer experience across each customer touchpoint – social, self-service, live assistance, and retail sales and service operations. Customers achieve impressive gains in customer service industry rankings while reducing the cost to service each account.  Enkata’s Customer Interaction Cloud is a set of analytics-powered solutions that capture unstructured data from voice and desktop sources used to improve operational process and employee performance.    Fortune 100 companies trust Enkata to examine millions of customer interactions each day ensuring that each is delivering value to their customers. For more information, please visit www.enkata.com.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC
Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, InfoTECH Spotlight and Next Gen Mobility, premiering in September 2011, magazines.  TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.

TMC is the producer of ITEXPO, the world’s largest and best-attended IP Communications event. ITEXPO West 2010 was ranked #3 on Trade Show Executive’s Fastest 50 Award List.  TMC expects to accelerate ITEXPO West’s growth by bringing the show to Austin, one of the fast-growing technology hubs in the country.  In addition, TMC runs multiple industry events: 4G Wireless Evolution; Smart Grid Summit; M2M Evolution; Cloud Communications Expo; SIP Tutorial; VIPeering; Business Video Expo; Regulatory 2.0 Workshop, DevCon5: The HTML5 Development Conference; CVx; Digium|Asterisk World; StartupCamp; MSPAlliance, MSPWorld and more!   Visit TMC Events for a complete listing and further information.
For more information about TMC, visit www.tmcnet.com.

Company Contact:
Sean Stevens
Atomic PR for Enkata
415-593-1400
Sean@atomicpr.com

TMC Contact
Jan Pierret
Marketing Manager
203-852-6800 ext. 228
jpierret@tmcnet.com

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