Enkata Advisor to Present at Billing & OSS World 2006

Broadview Networks Head of Customer Retention and Loyalty Highlights Role of Operational Performance in Reducing Call Volumes, Dissatisfaction and Churn

Enkata, a leading provider of Operational Performance Management (OPM) solutions, today announced that Bill Amarosa, Managing Director, Customer Retention and Loyalty for Broadview Networks, will present a session entitled, “Leveraging Customer Data to Achieve Operational Excellence and Reduce Churn,” at the upcoming Billing & OSS World 2006 Conference being held May 3-5, 2006 at the Miami Beach Convention Center in Miami Beach, Fla. Mr. Amarosa is also a member of Enkata’s Industry Advisory Board, which includes business executives and academics with experience driving improvements in operational performance across a wide range of industries.

Details on Mr. Amarosa’s speaking engagement are as follows:
Who: Bill Amarosa, Managing Director, Customer Retention & Loyalty, Broadview Topic: “Leveraging Customer Data to Achieve Operational Excellence and Reduce Churn”
Where: Billing & OSS World 2006, Conference Room “B” - Miami Beach Convention Center
When: Thurs., May 4, 2006 from 11:15 a.m.-12:00 noon EDT

During his session, Mr. Amarosa will discuss how Broadview Networks, a network-based electronically integrated communications provider (e-ICP), successfully leveraged multiple data sources to connect the symptoms of service problems—increased call volumes, repeat calls and churn—to their root causes identifiable in back-office billing and operational systems. By using a solution for Operational Performance Management (OPM), Broadview was able to pinpoint the causes of service failures and take action to correct them, with the end result being a 26.6 percent reduction in incoming call volume and 28 percent reduction in customer churn over a two-year period. Broadview Networks has since been named a “Center of Excellence” by the Purdue University Center for Customer-Driven Quality.

Mr. Amarosa has been with Broadview for nearly ten years and is currently responsible for the detailed analysis of customer data and management of loyalty programs to drive customer satisfaction and retention.

Billing & OSS World, produced by TeleStrategies, Inc., is a multinational event focusing on the major operational issues facing communications service providers today. 1,500 attendees are expected at this year’s event. The conference will feature 48 in-depth presentations led by top industry speakers as well as one of the largest showcases anywhere of billing and OSS products and services.

About Enkata

Based in San Mateo, Calif., Enkata is a leading provider of Operational Performance Management solutions for businesses with large service organizations. Offered on demand, Enkata delivers the only industry-specific solutions available that analyze both front and back-office customer lifecycle data and provides actionable information needed to reduce costs while simultaneously increasing customer loyalty. Today, leading companies in health insurance, telecommunications and financial services rely on Enkata to achieve operational excellence. For more information, visit www.enkata.com or call (650) 227-6500.