Enkata Receives 2008 Product of the Year Award Presented by Customer Interaction Solutions Magazine

Enkata Strategic Service Suite Honored for Outstanding Innovation

Enkata, a leading provider of analytics-powered performance management software, today announced that Enkata Strategic Service Suite has received a 2008 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine (www.cismag.com), the leading publication covering CRM, call centers and teleservices since 1982.

“We are honored to receive the 2008 Product of the Year Award from Customer Interaction Solutions magazine and appreciate the recognition of our contact center performance management solutions,” said Ron Hildebrandt, founder and senior vice president of marketing at Enkata. “This recognition underscores Enkata’s dedication to providing innovative solutions that solve the core business issues that contact centers are facing today, like improving first contact resolution, and in turn, increasing customer satisfaction and cutting costs.”

“I am pleased to honor Enkata for its hard work and accomplishments. The company’s commitment to quality and excellence benefits the contact center experience as well as return on investment for the companies that use the Enkata solutions,” said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Interaction Solutions. “For 11 years, Customer Interaction Solutions magazine has recognized the companies which demonstrate excellence in technological advancement and application refinements.”

The 2008 Product of the Year Award from TMC Customer Interaction Solutions magazine comes at a time of widespread industry praise for Enkata’s products and customer successes. Named a 2008 Silicon Valley Fast 50 by Deloitte, Enkata was also recognized as a leading company in the “2008 Contact Center Performance Management Market Report” from DMG Consulting LLC. In the report, Enkata earned top scores in product, implementation, service and maintenance, training, and professional services categories, as well as the highest scores for customer satisfaction. In the past year, Gartner named Enkata a “Cool Vendor,” and Customer Interaction Solutions magazine awarded the company their 2008 CRM Excellence Award. Companies using Enkata’s performance management solutions have also been recognized for the outstanding service they deliver to customers. Chase Card Services was recently awarded a Ventana Research Performance Management Leadership Award and 2008 CRM Magazine Service Elite Award.

The 11th Annual Product of the Year Award winners will be featured in the January 2009 issue of Customer Interaction Solutions magazine. For more information about the Customer Interaction Solutions’ 2008 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About Enkata

Enkata is the market and technology leader in Software-as-a-Service (SaaS) Performance Management for customer operations. Enkata’s analytics-powered applications combine best-practice metrics, personalized dashboards, decision analytics and integrated workflow to improve the effectiveness of organizations’ contact and claim centers every minute, every day. Fortune 500 companies choose Enkata to maximize the value of every customer interaction, deliver better service, control costs and generate revenue.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions(CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference. For more information about TMC, visit www.tmcnet.com.