Marketing Programs Manager

Enkata is searching for a hands-on, marketing programs manager that has success in B2B software marketing to assist in our efforts to gain market share in the hot on-demand Performance Management category.

Specific Responsibilities Include:

• Coordination and execution of outbound marketing campaigns including, but not limited to:
  • Target / key account penetration
  • Email nurturing campaigns,
  • Online advertising (Google Adwords),
  • Online events / webinars,
  • SEO and social media campaigns.
• Ownership of internal processes for tracking, reporting, and distribution of marketing leads through Salesforce.com
• Collaboration on and development of demand generation plans, programs, and campaigns
• Creating campaign copy, landing pages, and follow up email responses
• Reporting on campaign effectiveness and progress to sales and marketing teams
• Program coordination and communication with the inside sales organization
• Development of reference and guidance materials for inside sales specific to lead generation campaigns
• Tracking and management of budgets and spending specific to lead generation programs

Qualifications

• Software industry experience
• Experience in the customer service, call center, business analytics markets a plus
• Excellent project management skills and understanding of lead generation best practices
• Experience executing target account, vertical industry campaigns
• Online marketing experience – social media, SEO
• Proficient with salesforce.com and related marketing automation software applications
• Proficient in standard Microsoft programs, Adobe design program (HTML a plus)
• Ability to thrive in a fast paced environment
• Strong communication, organization and multi-task management skills
• Ability to work effectively within a group with 'team spirit' as well as independently motivated with minimal supervision
• Desire to take on additional responsibilities as needed
• Bachelor's Degree in Marketing preferred
• A minimum of 7 years prior experience in a marketing environment, preferably in a software or high-tech organization.

Local candidates only. To apply for this position please forward your resume to:

Jobs@Enkata.com